(Information)

For Font Balearic, strategy became the framework through which the territory was understood. The art direction emerged as an exercise in perception—identifying which spaces could embody the brand’s values and how their presence could be transformed into visual language.

The locations were not backdrops but systems of meaning. Each choice responded to an idea: light as gesture, landscape as structure, silence as identity.

The project unfolded through a near-topographic logic, where the image does not illustrate but articulates a concept. Vision, space and intention work collectively to reveal Balearic’s essence beyond what is immediately visible.

(Services)

Art Direction

_{Script & Production}
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